Strategy

5 steps to creating a data-driven environment for employees

Research by Harvard Business Review suggests that only 7% of organizations equip their teams with the tools & resources needed to drive decision-making and autonomy. In this short post, we cover 5 steps you can implement to gain a competitive edge and enable your frontline workforce to make better, faster data-driven decisions in 2022.

Use predictive analytics to uncover the information prospects need in order to buy

According to Gartner, the biggest challenge of selling and marketing today is not selling or marketing. It’s actually our customers’ struggle to buy. And so, the place we've got to start is not with our sellers, but it's with trying to understand what's hard about buying.