How GTM Leaders Can Eliminate Data Bottlenecks

How GTM Leaders Can Eliminate Data Bottlenecks

When it comes to data, there are a few things that can really choke up GTM motions.

We're talking about those pesky things called data bottlenecks, which block the smooth flow of data and information.

In this blog post, we'll explore what data bottlenecks are and how to avoid them to streamline common go-to-market motions.

What are data bottlenecks?

Data bottlenecks occur when there is too much demand for data and not enough capacity or resources to handle that demand.

This can happen for several reasons, but typically it's due to a lack of planning or poor execution. When data bottlenecks occur, they can cause major disruptions in businesses and go-to-market motions.

How to combat bottlenecks?

There are a few ways to avoid data bottlenecks, but the best one – and, really, the only way to future-proof your business is by optimizing your infrastructure to be as efficient as possible.

When you think about it, it's impossible to carry out initiatives with a data infrastructure that requires multiple stakeholders and weeks of planning, just to get answers and predictions from cross-cloud data.

Thanks to advancements in automation, artificial intelligence, and AutoML, it's now possible for non-technical GTM leaders to get the answers and predictions they need in near real-time, without all of the overhead, freeing up valuable resources so your team can focus on more strategic initiatives.  

What's more, by automating data pipelines, you can reduce the need for manual processes, which are often error-prone and time-consuming. Additionally, automated data pipelines

Faster iterations = Better ROI from your data

Other than saving companies hundreds of thousands of dollars in resources, optimizing your GTM data infrastructure can unlock massive value just by accelerating the pace of iteration.

Think about it – you have smart people on your team.

How many times have they had hypotheses they wanted to explore but couldn't, just because they don't have enough authority within the organization, or because there were too many gatekeepers between them and the data they needed?  

This is the quintessential example of missed opportunity in B2B businesses today.

It's funny how everyone wants to get more from the data they collect, but very few companies give their non-technical business leaders the tools they need to extract more value from this data.

It's funny how everyone wants to get more from the data they collect, but very few companies give their non-technical business leaders the tools they need to extract more value from this data.

Such tools can bring in millions in ARR through improved acquisition, expansion, and retention efforts.

What's next?

Data bottlenecks are a real pain in the neck—literally.

They block the flow of data and information, which can cause major disruptions, and they discourage otherwise perfectly capable individuals from carrying out ambitious initiatives.

But don't worry, you can avoid data bottlenecks and keep your business running predictably and future-proof your business.

If you're a GTM leader looking to unlock the power of data, don't wait. There's never been a better time to invest in an automated solution, made especially for GTM leaders, that can scale with your business.

Learn more at Forwrd.ai

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